The drug works.
The side effects can be irreversible.

Ozempic, Wegovy, Mounjaro, Zepbound. The drug class of the decade does what it says. It also takes a hollow face, depleted labs, thinning hair, and a stomach that turns on you in the first three months. Aplomb is for keeping you from losing your best self.

Aplomb is French. It means standing upright. Composure under pressure. Your best, most confident self. That is the part the drug works against — and the part this line is built to keep.

A woman in her late fifties, silver-streaked brunette hair, tortoise-shell glasses, cream linen shirt, standing at a sash window in warm late-morning light.

The GLP-1 works. The side effects are devastating.
APLOMB. exists for the side effects nobody is treating.

Mechanism 01 · Ozempic face

Fat-compartment lipolysis and dermal-signaling change.

Anatomical cross-section of facial fat compartments — depleted, hollowed mid-face after rapid GLP-1 weight loss.
Before · volume loss −50–100 mL
Anatomical cross-section of facial fat compartments supported by topical peptide therapy — preserved cushion and dermal structure.
With the Serum preserved

Fifty to one hundred millilitres of facial fat compartment volume disappears as the body draws down its stores. In parallel, GLP-1 receptor activation on dermal fibroblasts impairs collagen and elastin synthesis, independent of the weight loss itself. The pattern is distinct from age-related thinning, and it compresses into nine to sixteen weeks.

What you see in the mirror at month four: a hollowed mid-face, deepened nasolabial folds, a jawline that has softened, and the look of a face that has aged ten years in twelve weeks. Filler is the only intervention once the volume is gone.
Mechanism 02 · Nutrient depletion

The lab values nobody is monitoring.

Botanical illustration triptych: an iron-rich seed pod, a branching root system, and a honeycomb mineral lattice — depicting the building blocks the body draws down on a GLP-1.

The drug works by blunting appetite. The follow-on is mechanical: smaller meals, slower gastric emptying, narrower food variety. Twenty-two percent of GLP-1 users develop a measurable nutrient deficiency by month twelve. B12, iron, vitamin D, and calcium are the four that move first. Sixty to seventy percent of users fall below the recommended intake for calcium alone.

What you do not see in the mirror, but what the bloodwork would say: ferritin under thirty, B12 trending toward two hundred, vitamin D in the low-twenties. The downstream of those numbers is what shows up in the mirror as hair, skin, fatigue, and recovery.
Mechanism 03 · Hair thinning

Telogen effluvium follows rapid weight loss like clockwork.

Botanical comparison illustration: a sparse spindly plant with thin roots beside a dense, leafed plant with a robust root system — the visual metaphor for hair-follicle density before and after support.

The body reads rapid weight loss as a stress and pulls follicles out of the active growth phase into the resting phase. Three to six months later the rested follicles shed in a single wave. Insurance-claims data on 187,400 GLP-1 users finds a 1.76-fold increase in telogen effluvium over matched controls. Iron, vitamin D, and zinc deficiencies make the wave larger and the regrowth slower.

What you find on the pillow and in the brush from month four onward: a noticeable shed that does not slow until you address what triggered it. Biotin is the wrong answer. The deficiencies driving the shed are the right one.
Mechanism 04 · Nausea and the GI wave

Delayed gastric emptying. The vagal nerve, on alert.

Botanical illustration of a single ginger root with calm concentric ripple lines — the visual sense of GI nausea settling.

GLP-1 medications slow gastric emptying. That is the whole point of the drug for blood sugar; it is also the source of the nausea. In the STEP-1 trial, forty-four percent of semaglutide users reported nausea, peaking in weeks one to four of titration and at every dose increase. It is the single largest reason people quit before they get to the dose that works.

What you feel in the first thirty days: a stomach that turns on you in week one, peaks in week three, and quiets by week eight if you titrate properly. Ginger, B6, and electrolyte replacement have evidence in adjacent populations. The window is short. The kit is timed for it.

The first six months on a GLP-1 are when most of the volume change happens.

Begin APLOMB. now and you preserve what you have. Begin in month seven and you are working from a deficit that may need a filler to undo. The window is short. The mid-face you walk in with is the mid-face the drug works against the fastest.

APLOMB. serum — frosted glass bottle, cream paper packaging, warm afternoon light.

For the face
in the mirror.

Seven active clinical ingredients, formulated for the specific skin pattern that GLP-1 medications produce: volume loss underneath, elasticity change above, compressed timeline. One to two drops, morning or evening.

  • Matrixyl 3000
    Palmitoyl Tripeptide-1 + Palmitoyl Tetrapeptide-7. Stimulates fibroblast collagen and elastin synthesis: the pathway that thickens dermis from underneath.
  • Matrixyl Synthe'6
    Palmitoyl Tripeptide-38. Stimulates six dermal-matrix proteins to reduce wrinkle depth and smooth the surface above.
  • Centella + Kakadu Plum + Bearberry + Licorice
    Four plant actives behind the peptides: Centella for collagen support, Kakadu Plum (the highest natural source of vitamin C) for antioxidant defence, Bearberry and Licorice for tone and brightness.
$129 30 mL · 60-day supply

That works out to about $2 a day to keep the face you walk in with. Less than your morning coffee. A rounding error on the cost of the drug itself.

$20 off your first bottle · subscribe and save 10 percent

Vegan · cruelty-free · paraben-free · made in Australia · no prescription required

APLOMB. Daily — amber-glass apothecary jar with a cream paper label reading 'APLOMB · DAILY' on a travertine slab in warm window light.

For the labs
nobody is checking.

A daily capsule dosed for the nutrient deficiencies that GLP-1s drive in twenty-two percent of users by month twelve. Methylated B12, vitamin D3 with K2, ferrous bisglycinate iron, zinc picolinate, magnesium glycinate. One bottle, one month.

  • B12 + iron
    Methylcobalamin B12 (the active form) and ferrous bisglycinate iron. The two deficiencies the bloodwork moves on first when intake drops. Dosed for absorption, not just label numbers.
  • D3 with K2
    Vitamin D3 with K2 for bone, immune, and mood support. Sixty percent of GLP-1 users fall below sufficiency by month twelve. K2 directs calcium where it belongs.
  • Zinc + magnesium
    Zinc picolinate and magnesium glycinate, for skin and hair structure, sleep, and the muscle recovery that smaller meals make harder.
$49 30-day supply · 4 capsules daily

About $1.63 a day to keep your labs from quietly drifting. Pairs with a baseline blood draw at month one and again at month four.

subscribe and save 15 percent · cancel any time

Third-party tested · vegan · gluten-free · dairy-free · no prescription required

APLOMB. Roots — amber-glass apothecary jar with a cream paper label reading 'APLOMB · ROOTS' beside a small bundle of dried wheat stalks on travertine in warm window light.

For the shed
that surprises you.

Three capsules daily for the telogen effluvium that follows rapid weight loss. Iron, vitamin D, zinc, dosed for the deficiencies the published data implicates, not biotin (which has zero RCTs in this pattern). Onset of shed in month four; addressable in month one.

  • Iron + vitamin D
    Ferritin under thirty and vitamin D under twenty are the two values most consistently associated with telogen effluvium in dermatology literature. We dose to move both.
  • Zinc + saw palmetto
    Zinc picolinate for the structural side of the hair shaft. Saw palmetto for the androgenetic component (Shah 2024 finds the pattern in 1.64x the controls).
  • Why not biotin
    The biotin you see in every other category has no RCT support in this pattern, and at high doses it gives false-high TSH readings on thyroid panels. We left it out on purpose.
$39 30-day supply · 3 capsules daily

About $1.30 a day. Begin in month two, before the shed begins, for the cleanest result.

subscribe and save 15 percent · cancel any time

Third-party tested · vegan · gluten-free · dairy-free · no prescription required

APLOMB. Calm — open cream paperboard kit-box reading 'APLOMB · CALM' containing herbal sachets, a small frosted-glass jar, and an instruction card; dried lemon and fresh ginger root beside it on travertine.

For the week
the stomach turns.

A 30-day starter kit timed for the first dose escalation. Ginger root capsules, vitamin B6, sugar-free electrolyte stick packs, and a one-page card on titration timing and red flags. Built so you do not quit before the dose works.

  • Ginger 1g daily
    Standardised ginger root extract, dosed at one gram per day. The Cochrane review covers twenty-six RCTs in pregnancy and chemotherapy nausea, with a thirty to fifty percent reduction at this dose.
  • Vitamin B6
    Pyridoxine, the same B6 used in pregnancy nausea protocols. Adjacent population, same delayed-emptying mechanism. Adds when ginger plateaus.
  • Electrolyte sticks
    Sodium, potassium, magnesium without sugar. Smaller meals plus occasional vomiting moves you toward dehydration faster than you notice. ORS evidence base.
$35 30-day kit · capsules + sticks

About $1.17 a day. Buy it the day you fill your first prescription. Open it the day you titrate up.

one-time kit · or subscribe for the next titration

Third-party tested · vegan · gluten-free · dairy-free · no prescription required

This isn't APLOMB. saying it.
This is the field saying it.

The most-listened-to voices in dermatology, endocrinology, and clinical nutrition, on the record about what GLP-1s do to the body. Verbatim, with sources. We chose them; we did not pay them.

On Ozempic face
When you have global facial volume loss, it can take a significant amount of filler. Whereas someone in middle age may normally spend $1,000 or $2,000, they could spend $5,000 and up to reflate the face from the volume loss.
Dr. Paul Jarrod Frank Cosmetic dermatologist, NYC. Widely credited with naming "Ozempic face." Source: TODAY Show interview, widely cited.
On Ozempic face
It's a very common side effect because people often maximize their dose to try to achieve target weight goals quickly. Gauntness, sunken cheeks, new wrinkles and loose skin on the face and neck.
Dr. Vinni Makin Endocrinologist, Cleveland Clinic. Source: Cleveland Clinic — 'Ozempic Face': What It Is and How to Avoid It
On telogen effluvium
Telogen effluvium is a diffuse shedding of hair that happens when a stressor results in a transition of hair follicles from their active growth phase into their resting phase.
Dr. Jeffrey Berti Dermatologist, Nashville Dermatology Physicians. Source: Hair Loss and GLP-1s: Learn All About It
On nutrient depletion
This large, rapid reduction in caloric intake can lead to insufficient intakes of essential vitamins and minerals, especially at energy intakes below 1,200 kcal/day for females and 1,800 kcal/day for males.
ACLM, ASN, OMA, and TOS Joint advisory panel: American College of Lifestyle Medicine, American Society for Nutrition, Obesity Medicine Association, The Obesity Society. Source: Nutritional Priorities to Support GLP-1 Therapy for Obesity
On nausea + GI
Forty-four percent of patients reported nausea on semaglutide; the median duration of an episode is eight days, and the worst severity is concentrated in the titration window.
Wilding et al., STEP-1 trial Phase III RCT of semaglutide for obesity. N=1,961. Source: New England Journal of Medicine, 2021
9–16 wks
the window in which the Ozempic-face pattern compresses: fat-compartment volume loss plus dermal-signaling change, distinct from age-related thinning.
Source: Cotofana 2021, Aesthetic Plastic Surgery; Glogau 2023, Dermatologic Surgery.
$5,000+
average cosmetic dermatology spend to reflate a face after rapid GLP-1 volume loss, versus $1,000 to $2,000 for a typical middle-age regimen.
Source: Dr. Paul Jarrod Frank, NYC, via TODAY Show.
A woman in her late fifties — silver-streaked hair, tortoise-shell glasses — looking calmly into the camera.

Sometimes the most credible response to a gap is to close it yourself.

Thanks to the others. The clinicians and the women on the drug. The two columns above are theirs. We just put the products in front of them.

If you do nothing (no Serum, no Daily, no Roots, no Calm; just the drug) here is what does not happen.

  • 01
    The face does not stay. Fifty to a hundred millilitres of fat-compartment volume disappears in the first ninety days. The cheekbones flatten. Friends ask quietly if you are okay.
  • 02
    The labs do not stay. B12 and ferritin trend down quietly. Twenty-two percent of users land in the deficiency column by month twelve, before anyone is checking.
  • 03
    The hair does not stay. The shed begins in month four and lasts until you address what triggered it. Biotin will not. The deficiencies behind it will.
  • 04
    The first month does not stay easy. Forty-four percent of users hit nausea hard enough to consider quitting. Most do, before the dose works.

The drug works. The damage is the part nobody is selling you a solution to. APLOMB. is.

The drug works. The damage doesn't have to.

The face. The labs.
The hair. The first month.

Whether you are two weeks from your first injection or seven months into the drug, APLOMB. is built for the side effects nobody is selling you a solution to. Responsible, transparent about evidence, designed to sit alongside your existing care.

Each works on its own · subscribe to any · ships in 48 hours · 15-day returns on every product

    Checkout

    Order ships within 48 hours.

    Mechanism 01 · Citations

    What we cite for the Ozempic-face mechanism.

    Volume loss and the 9–16 week window

    The dermal-signaling pathway

    Mechanism 02 · Citations

    What we cite for nutrient depletion on GLP-1s.

    Prevalence and onset

    Bariatric-population analog

    Mechanism 03 · Citations

    What we cite for hair thinning on GLP-1s.

    Real-world incidence

    Why iron, D, and zinc, not biotin

    Mechanism 04 · Citations

    What we cite for nausea on GLP-1s.

    RCT incidence and duration

    Adjacent-population evidence base